- Created by: Louisee_
- Created on: 19-11-19 20:50
Factors affecting Election Success
- Represents party and many voters view leader as image of the party.
- Public opinion of leader and ability to offer appealing brand to electorate plays important role in creating support for the party.
Party leader: charisma
- Leader's personality, charisma and popularity among voters is important.
-Nigel Farage viewed as image of UKIP and his charisma played a role in UKIP's appeal to voters.
-Since Farage stepped down as leader, UKIP hasn't achieved the same electoral success.
- Tony Blair popula beyond traditional Labour voters.
-Blair's personality and charisma had wide appeal, important in success of New Labour from 1997.
Party leader: uniting the party
- Party leaders unite the party, important because party supporters may come from a range of groups in society.
- More divided parties struggle to win elections and appeal to voters.
- Labour Party divided under Corbyn, who faced a vote of no confidence in 2016.
- Conservative Party divided over issue of leaving the EU.
Party leader: funding
- Party leders play a role in gaining party funding, crucial as greater resources can mean the ability to run a stronger election campaign.
- Theresa May held dinners for donors to increase funding for the Conservative Party.
- Tells public about party policies, new personality of the leader, and how the party behaves under pressure.
-Ed Miliband was seen to be a weaker leader than David Cameron, because of problems in the election campaign.
- Studies shown voters already know who they'll choose before the elecction campaign, so the election may not always change minds.
- Party policies important to gather support.
- Change in party policies can gather new voters.
- 1997- after Labour rebranded to New Labour under Tony Blair, they achieved their biggest general election victory.
- Provides means by which the electorate can access info on parties.
- Different media outlets support different parties and encourage readers to vote in certain ways.
- Daily Mail a right wing paper. Supported Brexit in 2016 referendum.
- Guardian a centrist/left leaning paper. Some Corbyn supporters accused paper of being biased against Labour leader.
- BBC funded by taxpayers and supposed to be unbiased.
- How parties respond to external events may impact their support.
- Terror attacks, world politics and protests may all be commented on and responsed to by major parties.
- If a party responds in an unpopular way, this may impact their support.
- Harder to regulate, so false news stories and info may be seen, which could influence voters.
- On social media a mix of news, personal stories and opinions and other info can be seen.
Social & Regional factors affecting party success
Family- How someone's family votes also has an impact on who they'll vote for- some families pass on their political values.
- Some political parties are more diverse and representative of minority populations than others.
- Labour party historically had more diverse electorate
- Labour historically party of the working class.
- Voting has moved away from being related to class.
- Classes have changed sizes, and become less important.
- Number of workers in industries has fallen. - Educational opportunites have increased. -UK economy structure has changed, could be argued opportunites less class related.
- Younger voters tend to lean more left and support Labour or similar parties.
- Conservative vote increases with age.
- Not clear why age changes voting patterns.
- Cities have tended to support Labour, and rural areas Conservative in recent elections.
- North of England tends to support Labour, and south Conservatives.
- Historically North more industrial with deeper trade union links= may be linked to historic Labour support.
- Scotland, Wales and NI have different national parties that voters support.