OBSERVATION 0.0 / 5 ? SociologySociological research methodsASOCR Created by: MadafgCreated on: 15-06-17 18:06 PARTICIPANT > RESEARCHER JOINS IN WHILST OBSERVING ADVANTAGE : BUILD RAPPORT VERSEHTEN VALIDITY DISADVANTAGES: NOT ABLE TO OBSERVE EVERYHTING TIME CONSUMING NOT OBJECTIVE NOT REPRESENTATIVE NOT RELIABLE 1 of 4 NON PARTICIPANT > RESEARCHER OBSERVES WITHOUT TAKING PART ADVANTAGES : OBSERVE EVERYHTING THAT MEETS THE EYE OBJECTIVE DISADVANTAGE : HAWTHORNE EFFECT LOW VALIDITY TIME CONSUMING LOW VERSEHTEN 2 of 4 COVERT > UNDERCOVER, RESEARCHER CONCEALS PURPOSE AND IDENTITY ADVANTAGES : OBJECTIVE RELIABLE DISADVANTAGES : ETHCAL ISSUES > INFORMED CONSENT TIME CONSUMING NOT REPRESENTATIVE 3 of 4 OVERT > RESEARCHER REVEALS IDENTITY AND PURPOSE ADVANTAGES : OBJECTIVE NO ETHICAL ISSUES DISADVANTAGES : TIME CONSUMING HAWTHORNE EFFECT LOW REPRESENTATIVENESS LOW RELIABILITY 4 of 4
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