Milgram:
- advertised for male volunteers, offering payment of $4.50
- asked participants to be the 'experimenter' and would meet a fake 'learner'
- strapped the fake learner to a machine
- asked the experimenter to ask questions to the learner, which if then answered wrong would be given an electric shock
- this shock increased by 15V each time a question was answered wrong
- this went up to 450V
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