I- An issue with the explanation is that children are not necessarily exposed to prosocial behaviour through television programmes.
E- Woodard conducted a survey and found that 77% of US preschool programmes contained at least one prosocial lesson, however, only 4 out of the top 20 under 17's programmes contained a prosocial lesson.
J- This suggests that not all children are exposed to prosocial influences in TV.
A03; Effects of other media
I- Another issue with the research for media influences on prosocial behaviour is that it only focuses on television as a media source.
E- This is an issue as other media sources such as stories are rich in prosocial content, and children like to read these over and over again.
J- This therefore limits the explanation as it doesn't take into account other factors
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