MEDIA INFLUENCES on PROSOCIAL BEHAVIOUR.

Media influences on antisocial behaviour for AQA A Psychology

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MEDIA INFLUENCES
ON PROSOCIAL
BEHAVIOUR
EXPLANATIONS FOR MEDIA INFLUENCES ON PROSOCIAL RESEARCH STUDIES OF PROSOCIAL MEDIA COMMENTARY
BEHAVIOUR ALTRUISM (Sharing, offering help) EXPOSURE TO PROSOCIAL BEHAVIOUR
EXPOSURE TO PROSOCIAL BEHAVIOUR Poulos showed that young children who Woodard found 77% of programmes surveyed contained at
Kunkel found that two-thirds of children's programmes wtched an episode of Lassie were more least one prosocial lesson.
sampled contained at least one act of violence. likely to help puppies in distress compared
Comparable level of prosocial content Greenberg ­ PARENTAL MEDIATION
to children who watched neutral TV
Valkenburg only some types of parental mediation are
found an equivalent number of prosocial and antisocial programmes
effective. Some parents may watch with children but do not
acts in any one hour in children's programmes in the US. Mares children who saw prosocial
discuss ineffective. Instructive mediation which involves
content behaved more altruistically
discussion is effective
ACQUISITION OF PROSOCIAL BEHAVIOURS AND NORMS SELF CONTROL (Resistance to temptation) ACQUISITION OF PROSOCIAL BEHAVIOURS AND NORMS
Social learning theory - we learn by observing how to do Mares exposed to TV model Mares and Woodard general findings children most affected
things demonstrating self control, children when shown exact steps
We may imitate behaviours outcome will determine showed high levels of self control Learning prosocial norms = less common largest effects found
whether we repeat these behaviours Friedrich and Stein 4 year olds who when programme viewed in classroom with teacher discussions
Prosocial acts more likely to represent social norms and watched `Mister Rodgers' Neighbourhood' Rubenstein & Sprafkin hospitalised psychiatric adolescents
reinforce them showed more obedience than those who decreased altruism after post viewing discussion
watched aggressive cartoons or neutral TV
programmes
DEVLOPMENTAL FACTORS POSITIVE INTERACTION (Friendly DEVELOPMENTAL FACTORS
Many skills associated with prosocial behaviour develop interactions) Mares meta analysis, weakest effect was for adolescents,
throughout childhood & adolescence Einsberg Friedrich and Stein observers watched strongest effect for primary school children, effects for
Children of different ages are influenced differently by children play and counted all their preschool children = intermediate.
prosocial content, younger children are less influenced interactions such as aggressive acts, Younger children may not be able to absorb such information,
than older children friendly behaviour etc and found that they may be more affected by home experiences.
those who had watched more prosocial
programmes behaved more positively
towards each other.

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PARENTAL MEDIATION ANTI-STEROTYPING (Counter-stereotypes of PROSOCIAL VERSUS ANTISOCIAL EFFECTS
Many children watch TV on their own however they are gender) Children more likely to generalise after watching aggressive acts
mediated by the presence of a parent (co-viewer) Johnston And Ettema children aged 9 - compared to watching prosocial acts
Significance of parental mediation was recognised by BBC 12 watched TV series `Freestyle', Prosocial acts are usually imitated directly whilst antisocial acts
produced programmes such as `Watch With Mother' programme designed to reduce sex-role are expressed…read more

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