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MEDIA INFLUENCES
ON PROSOCIAL
BEHAVIOUR
EXPLANATIONS FOR MEDIA INFLUENCES ON PROSOCIAL RESEARCH STUDIES OF PROSOCIAL MEDIA COMMENTARY
BEHAVIOUR ALTRUISM (Sharing, offering help) EXPOSURE TO PROSOCIAL BEHAVIOUR
EXPOSURE TO PROSOCIAL BEHAVIOUR Poulos showed that young children who Woodard found 77% of programmes surveyed contained at
Kunkel found that two-thirds of children's…

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PARENTAL MEDIATION ANTI-STEROTYPING (Counter-stereotypes of PROSOCIAL VERSUS ANTISOCIAL EFFECTS
Many children watch TV on their own however they are gender) Children more likely to generalise after watching aggressive acts
mediated by the presence of a parent (co-viewer) Johnston And Ettema children aged 9 - compared to watching prosocial acts
Significance…

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