Language Levels

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Lexis

  • Semantic field
  • Jargon
  • Hedges/fillers
  • Pronouns - personal?
  • Abbreviations
  • Age of production - affects lexis
  • Colloquialisms
  • Names of places/people - pragmatics of this
  • Restrictive lexis
  • Exclusive/Inclusive lexis
  • Register (e.g. slang/taboo/vulgarisms)
  • Adjectives - positive/negative connotations?
  • Word classes
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Grammar

  • Sentences types - simple/compound/complex
  • Standard English/Non-Standard English?
  • Sentence length - e.g. minor sentences
  • Syntax
  • Spoken or Written? - Effect of this
  • Declaratives
  • Imperatives
  • Interrogatives
  • Exclamatory 
  • Non-Standard Punctuation
  • Elision/Ellipsis - effect on grammar
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Graphology

  • Images
  • Colour
  • Font
  • Font size
  • Bullet points
  • Columns - generic feature?
  • Logos
  • Links to external sites
  • Links to social media accounts
  • Italics/bold/underlining - emphasis?
  • Web page header/address
  • Signature of text producer at bottom - closure/signing off?
  • Emoticons
  • Standard/Non-Standard Capitialisation 
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Discourse

  • Salutations
  • Closure
  • Turn-taking
  • Overlapping
  • Chronological?
  • Introduction
  • Conclusion
  • Headlines
  • Straplines
  • Text producer name
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Affordances/Limitations

  • Accessibility to text
  • Language accessibility in text
  • Price
  • Requirements
  • Distribution
  • Bias
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Pragmatics

  • Cultural references - assuming audience will understand
  • Names of people/places - assuming audience will understand
  • Subtext
  • Target audience 
  • Word play - assuming audience will understand
  • Tone - e.g. humour, assuming audience will understand/find it amusing due to their target audiences
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