- simplest form of electronic communication
- QUICK,EASY and CONVENIENT- around the world
- WIDESPREAD - used by anoyone connected to the internet
- ATTACHMENTS - saved and edited easily
- helps people KEEP IN TOUCH regularly
- IMPERSONAL- messages can be misinterpreted
- SPAMMING - inappropriate material
- PRIVACY and SECURITY ISSUES - messages intercepted
- LIMITED attachment sizes
INTERNET MARKETING AND SALES
ADVANTAGES: -> TO MANUFACTURERES AND RETAILERS
- Access to other COUNTRIES - increased CUSTOMER BASE
- higher GLOBAL COMPANY PROFILE
- detailed knowledge of USER PREFERENCES and MARKET TRENDS
- less expensive than traditional media (TV)
- TARGET specific groups
-> TO THE CONSUMER
- Access to a wide range pf products/services
- online discounds and savings
- CONVINIENCE of home shopping and delivery
- PERSONAL INFORMATION shared and PERSONAL BANK DETAILS
- ACCESS to inappropriate material
- spread of JUNK MAIL and threat of COMPUTER VIRUSES
ELECTRONIC POINT OF SALE
USE OF BARCODES:
electronically identified using UNIQUE BARCODE
1st two numbers: where product was made
next 5 digits: brands owners number
next 5 digits: specific to type of product
last digit: check digit - rest of the barcode scanned correctly
THE PRICE is not contained in the barcode - the scanner transmits the code to an instore computer - relays product information and price check back to checkout. it is then displayed electronically and then printed. computer then deducts the product from the stock list
ELECTRONIC POINT OF SALE
provides manufactureres with:
- a full and immediate account of sales
- data can be input onto spreadsheets
- performance of all product lines is monitored - act fast to demand
- sufficient stock is available to meet customer needs
- accurate info on customer stock trends
ELECTRONIC POINT OF SALE
product manufactured at factory
product arrives at delivery depot
product delivered to store
selected item from shelf
barcode information relayed to the store computer
product description and price displayed at checkout
till receipt printed
deduction of product from purchased stock list
product re ordered when needed
order recieved by manufacturer
DIGITAL MEDIA AND NEW TECHNOLOGY
HDTV - High definition television
components - Monitor, HD satalite reciever, satalite dish. cables
higher ASPECT RATIO- 16:9 so looks like a movie screen compared to the TV 4:3
better RESOLUTION- ten times as many pixels as an SDTV
higher DEFINITION - better quality image
higher FRAME RATE - displays 60 frames a second , SDTV 24-60 frames a second - therefore better quality picture
COMMERCIAL DIGITAL PRINTING
small amounts of printing to be done
short print runs of books
large banners and posters
Variable Data Printing
customised and personalised
databases contain specific info
personalised online - images, photographs see version then print - quick turn around
COMMERCIAL DIGITAL PRINTING
how it differs from offset lithography etc:
every print can be different
less wasted paper and printing ink
dries quicker - ink lies on top not absorbed
not top quality
WHAT IS IT?
A wireless system connecting devices together and exchanging data.
can connect to 8 devices
business card sent to other bluetooth users allow contact to be saved to address book =- they are then able to open the messages automatically
hackers can access the phone and use its features - calling, texting etc without the user realising.
to overcome: range of security systems - special authorisation and identification procedures
RADIO FREQUENCY IDENTIFICATION (RFID)
able to identify products from tags
the tags store the data retrieved by an electronic reader.
HOW IT WORKS?
transmission and reception of radio frequency signals between transmitter and the transponder. The transponder then transmits a response whcih is recieved by the transmitter - used to identify the transponder
ACTIVE TRANSPONDERS: Battery powered, used on vehicles - automatic toll payment becuase they are expensive and shipping containers. Limited lifetime
PASSIVE TRANSPONDERS:electromagnet signals transmitted by the reader - strength is weak (limited range) used for lables as can be thin
Main concren: used for wrong reasons - tracked to your home invasion of privacy
It replaces the need for labourious and time consuming maunal drawing and cut-and-paste techniques. it created possibilities that have led to rapid developments in the printed media, the internet, animation and special effect for TV and Film.
- used to produce detailed engineering drawings of components and layouts of buildings.
- CAD has lowered the cost of developing a product and greatly shortening the design process and the products time to market.
modified quickly on screen without needing to redraw the whole thing.
a large library of standard components that dont need to be drawn againbut can be modified to suit specific uses
designs saved electronically easily sent and recieved via email to clients for approval
massive learning curves to understand how to use the software but there are lots of courses out there now that poeple can take to learn how to use them and once you know they are quick and easy to use.
DESKTOP PUBLISHING (DTP)
combines features of wordprocessing, graphic design, and printing all in one package
set up documents easily including page measurements and number of pages
add layout grids to help you place things - text graphics etc.
manipulate text and graphics easily
zoom in and out for attention to detail
wide range of type faces to suit different graphic styles
save documents electronically
3D VIRTUAL MODELLING AND TESTING
design and develops the product much quicker saving developmental costs and time to market.
can be tested and evaluated with out actually being manufactured
PROCESS: for gaming characters
1. A wire frame is created which you can view from different angles because of the camera angles built into the software
2. wire frame in rendered so it has an appropriate surface finish/texture. Involed wrapping a 'skin' round to give a photo-realistic finish.
Architects use it to show walk throughs of interior designs to give clients a real feel of the finished product
MAKING GRAPHIC PRODUCTS FROM CAM
LASER CUTTING AND ENGRAVING
Uses a high powered laser to cut intricate designs onto materials.
the laser is directly controlled by a CAD/CAM system so no need for expensive tools.
the laser melts/burns/vapourises the unwanted part to leave a high quality finsih
ideal for manufacturing signage
laser doesnt have contact with the actual material therefore there is a high quality finsih
reduced change of warping because only a small area is affected by heat
high energy consumption
suitable for one off or batch production
commercial sign makers have banks of images and dimensions so they can batch produce
schools have access to CAD/CAM thats used to cut viynl and it directly replicated the commercial process
Image designed on the computer and sent in digital form to viynl cutter
once cutting is complete weeding takes place - removing the background
the adhesive is already on the viynl roll - contact/impact adhesive has already been lightly coated on the back and treated with a backing paper to protect it - makes it easy to peel off
a layer of application tape is added so it can be removed from backing sheet. Viynl has a soft flexible quality so can be stuck to a variety of contours. once is has been applied the application tape can be removed leaving only the graphics in place
EFFECTS ON THE WORK FORCE:
the modern workforce has to be very skilled trained and flexible where as before they were unskilled and low paid.
Human involvement contiues to go down because of the use of robots and automated machinery.
people numbers have gone down and they have to be able to use computer software quickly and efficiently whereas they would have many poeple working on the project on different components
workforce has down because people operate all the machines instead of just one specific one so they have to work as a team and help people if its required.