GENRE THEORISTS

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NICHOLAS ABERCROMBIE - APPLIES

''Television producers set out to exploit genre conventions.''

His argument is that media producers can re-use conventions, creating formulaic and conventional products, that are familiar and appeal to the audience.

Have used conventions to create music video which is included within the horror genre.

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CHRISTIAN METZ - APPLIES

He states the genre's sit in stages:

The experimental - goes against what you would expect.

The classic - as you would expect.

The parody - mimics with affection.

The deconstruction - seeks to deconstruct and take apart some of these conventions & develops the genre.

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