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Theorists
BRITISHNESS
Gauntlett ­ identity is `complicated', `forever in a state of altering flux'

Adorno ­ `identity is pushed upon us by the mass media until we have no alternative option but to
take the dominant ideology'
Anderson ­ `imagined community', can't meet everyone in the country so we share…

Page 2

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Levi Strauss ­ Binary Opposites good vs evil etc
Todorov ­ equilibrium/disequilirium/reequilibrium
Propp ­ character types hero/villain/princess etc

Audience
Effects/Hypodermic Needle Model ­ consumption of media texts has an effect or influence upon a
passive audience
Blumer and Katz ­ Uses and Gratifications Model audience is active and uses texts…

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