you can identify where the person is going wrong and try to help
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Application to everyday life
Apply to everyday situations.
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Holistic approach
As it considers other factors such as culture.
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Individual situation
You can apply it to an individual.
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Evidence
Evidence to support this theory is in Becker's study.
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Cognitive Approach
Makes assumptions that you can change the way a person thinks.
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Reductionist
Because it doesn't take into account biological factors.
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OLD
Outdated because the model was made in 1954 so may not be applicable to everyday life as society has changed a great deal since then.
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Sample
Large sample used so representative of the target population.
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Validity
Increased validity because blood tests were used to test the level of medication providing further evidence for what the mothers said during the interview.
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Correlation
Cannot establish a cause and effect relationship just a correlation.
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Social Desirability
§may have occurred because they do not want to been seen as bad mothers’.
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Demand Characteristics
May have given answers which they think the interviewer expects.
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Demand Characteristics
May have given answers which they think the interviewer expects.
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