Socially sensitive reserach has been used by governments and other institutions to shape social policy, despite the sometimes dubious nature of the findings (e.g. Burts research into IQ).
Packard calimed sales of Coca-cola and popcorn increased when images of the products were flashed on cinema screens too quickly for audiences to be aware of them (subliminal). It was later revealed Packard had make his fidings up!
Research that seeks to manipulate the public has obvious ethical implications. It also raises the question of who benefits from such research - which may be particularly difficult to manage once the research is 'out there'.
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