marketing is about anticipating and satisfying customer wants and a firm will need to carry out market research to better understand its customer base.
A business will adjust the four different elements of the marketing mix in an attempt to delight the customer and to make a profit for themselves.
A business will also need to ensure that it is trying to acheive their marketing objectives, which are the goals of the marketing function.
They will need to ask who are their target market and what share of the market are they hoping to acheive?
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