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Angela Emma Rudd BMA
1st October

Business Studies ­ Marketing Introduction Notes

What is marketing?
Marketing includes the following features.
Its an exchange process (goes two ways, the firm offers and gains
It is mutually beneficial because both sides should gain from it.
It aims to identify and anticipate…

Page 2

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Angela Emma Rudd BMA
1st October

All businesses trade in markets, these can be small local markets or national or
international with no single location. For example the world market for oil is a
global market in which buyers and sellers are linked by telephones, faxes and the
Internet, and…


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