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Effective Marketing

Purposes of Marketing:

Anticipation customer's wants- first stage conduct market research discover wants of
customers factors that influence what they want. Detailed analysis of market research.
Satisfying customers wants in a way that delights customers, an organisation will decide on
suitable marketing techniques.
Meeting the needs of the…

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Examples include:

Woolworths trying to maintain a presence in the high street
Lotto trying to make sure that it's overall sales which fell by 5.5% in 2007 do not fall

Consumer marketing Vs Business to Business

Larger transactions, specialist buyers and sellers, quality, informative advertising, pricing , buyer…


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