Pages in this set

Page 1

Preview of page 1
Effective Marketing

Purposes of Marketing:

Anticipation customer's wants- first stage conduct market research discover wants of
customers factors that influence what they want. Detailed analysis of market research.
Satisfying customers wants in a way that delights customers, an organisation will decide on
suitable marketing techniques.
Meeting the needs of the…

Page 2

Preview of page 2
Security/survival

Examples include:

Woolworths trying to maintain a presence in the high street
Lotto trying to make sure that it's overall sales which fell by 5.5% in 2007 do not fall
further




Consumer marketing Vs Business to Business

Larger transactions, specialist buyers and sellers, quality, informative advertising, pricing , buyer…

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »