The addictive principle - a external reward may boost the motivation of an athlete with low intrinsic motivation.
- Fortier et al (1995) found that recreational athleates had significantly higher levels of intrinsic motivation than those involved in competative sports. This suggests that introducing extrinsic motivation reduces intrinsic motivation. However, performance us not measured so whether the drop matters to sporting performance is not known. It also cannot be proven that the introduction of extrinsic motivation is the reason for the fall in intrinsic motivation.
- Motivation difficult to measure so might not be an accurate study.
- Amorose and Horne (2000) found that scholarship athleates had higher levels of intrinsic motivation than non scolarship athleates. This supports the adictive principle. It also contradicts the findings of Fortier et al as is seams to suggest that an extrinsic reward does improve motivation.
However, Deci and Ryan (1985) argued that extrinsic rewards can reduce intrinsic motivation if it makes an individual feel that their behaviour is now determined by the provider of the reward. It can also increase intrinsic motivation whien it provides an athlete with positive feedback about their effort.
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