Purpose- the reason a text is produced
Mode- medium of communication e.g. poetry, prose, monologue, conversation, drama
Genre- the type or catergory of text e.g. comedy, horror, tragedy
Multitudinal text- texts that combine word, image, and sound to produce meaning
Context or reception- the situations in which a text is read and factors thatg might influence a reader's interpretation
Demographic- another word for target audience
Hybrid text- a text with more than one purpose
Idiolect- an individual's style of speaking
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