Customer Care - Price and Promotion



  • Produce a revision resource covering the different pricing methods that businesses can use and how they can affect a zoo:
    • Cost-based pricing
    • Competition pricing
    • Price skimming
    • Penetration pricing
    • Psychological pricing
    •  Price discrimination
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  • Advertising: describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance
  • Public relations: the professional maintenance of a favourable public image by a company or other organisation or a famous person
  • Sponsorship: a person or business that supports a cause/charity to aid raising awareness
  • Direct mailing: a form of communicating an offer, where organisations communicate directly to a pre-selected customer and supply a method for a direct response
  • Special offers/discounts: a marketing term that refers to a unique opportunity for customers to save money or receive a special benefit, product, or service. Often used to grab customers’ attention and increase sales.
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