Conformity

types and why

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  • Created by: Georgina
  • Created on: 20-04-12 18:54

Normative social influence:

The person conforms because of their need to be accepted by and belong to a group.

This type of incluence often comes from peer pressure. Reasons include fear of rejection, wanting approal, simply to be identified as part of a group and to show loyalty.

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Informational Social Influence

This type of influence is concerned with the fear of lookng unintelligant and beliveing the others know better especially if the task is difficult or unfamiliar.

  • Seen in Sherif's experiment
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Compliance - Kelman

Going along with others to gain their approval and avoid their disapproval. E.G Asch.

They do this publically and not privately.

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Internalisation - Kelman

Going along with others because you have accepted their point of view because it is consistant with your own.

See notes on minority influence

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Identification - Kelman

Going along with others because you have accepted their point of view but only because of a desire to be like them.

E.g Sherif or Zimbado.

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