Normative social influence:
The person conforms because of their need to be accepted by and belong to a group.
This type of incluence often comes from peer pressure. Reasons include fear of rejection, wanting approal, simply to be identified as part of a group and to show loyalty.
Informational Social Influence
This type of influence is concerned with the fear of lookng unintelligant and beliveing the others know better especially if the task is difficult or unfamiliar.
- Seen in Sherif's experiment
Compliance - Kelman
Going along with others to gain their approval and avoid their disapproval. E.G Asch.
They do this publically and not privately.
Internalisation - Kelman
Going along with others because you have accepted their point of view because it is consistant with your own.
See notes on minority influence
Identification - Kelman
Going along with others because you have accepted their point of view but only because of a desire to be like them.
E.g Sherif or Zimbado.