Yielding to group pressure. It occurs when an individuals behaviour and beliefs are influenced by a larger group of people, which is why it is known as majority influence. When it reduces independence and has harmfu outcomes then it is a negative force. Generally it has positive outcomes helping society function smoothly and predicably.
Compliance (Type of conformity)
The person conforms publicly but privately continues to disagree. It is the shallowest level of conformity.
Identification (Type of conformity)
The person conforms publicly and privately. This is because they have identified with the group and feel a sense of group membership. The change of belief or behaviour is often temporary.
Internalisation (Type of conformity)
The person comforms publicly and privatley because they have internalised and accepted the views of the group. It is the deepest form of conformity.
Normative social influence (explanation of conform
This occurs when we wish to be liked by the majority group, so we go along with them even though we may not agree with the. This is really just following the crowd and fitting in with the 'norm' and be liked by the group.
Informational social influence
This occurs when we look to the majority group for information as we are unsure of how to behave. A person will conform because they genuinely believe the majority to be right as we look to them for the right answer.