Business Strategic management


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F N Lyte LTD info

- Designs, engineers and manufactures aluminium flight cases - secondary

- Niche market mainly business to business

- Small business - George 60%, production manager, marketing manager, finance director... 20 employees

- 30 years experience LTD

- Objectives = increase profitability, ethics and maxiumise book value

- Strategy = increase output exported to 50%

- Cash cow> standard cases. Bespoke higher profit margin

- Cell production - divided into set of tasks completed by a work group

- Visit customers

- Bank overdraft but need money for objectives

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