Strategic Drift

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  • Created by: Ek877
  • Created on: 09-05-18 14:01
1st Phase change-In this phase there is little significant change in the external environment.
Incremental
1 of 5
2nd Phase-The rate of change in the external environment is accelerating
Strategic drift
2 of 5
3rd Phase- There is now a significant gap between what the market expects and what a business is delivering
Flux
3 of 5
4th Phase change- Either management recognise the need for a transformational change in strategic direction, or the business fails
Transformational
4 of 5
Things outside of business control
External
5 of 5

Other cards in this set

Card 2

Front

2nd Phase-The rate of change in the external environment is accelerating

Back

Strategic drift

Card 3

Front

3rd Phase- There is now a significant gap between what the market expects and what a business is delivering

Back

Preview of the front of card 3

Card 4

Front

4th Phase change- Either management recognise the need for a transformational change in strategic direction, or the business fails

Back

Preview of the front of card 4

Card 5

Front

Things outside of business control

Back

Preview of the front of card 5

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