Mission Statements
- Created by: acramersmith1
- Created on: 10-06-17 09:43
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- Mission
- A mission statement is ...
- Purpose of a business
- What a business wants to be
- A strategic perspective
- 'Vision' for the future
- Mission statements commonly focus on ...
- The values of a business
- The range of a firms activities
- The importance of different groups e.g. Employees, Customers, Investors.
- A mission statement is not intended to be
- A statement of Goals or Objectives
- A statement of Core Values
- A statement of how the business intends to compete or position itslef in the market
- What makes a good Mission Statement?
- Clear sense of business purpose
- Excites, Inspires, Motivated & Guides
- Easy to remember and understand
- For all stakeholders - not just shareholders and managers
- Influences on a Mission
- Values of the founders of the business
- The values of the business's employees
- Industry in which the business is part of
- Society's views
- The ownership of the business
- MISSION STATEMENT - purpose and reason for existing
- VISION STATEMENT - the business's aspirations
- STRATEGY - the plan to achieve the vision
- CORPORATE OBJECTIVES - targets within the plan+measures success
- A mission statement is ...
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