In 2003 the rejuvenation project started- £2.2 billion of capital invested The following were aims of the project:
a) 26,700 new jobs created
b) 400,000 sq metres of retail, casino, leisure, conference, office and airport development
c) 5,700 new homes to be built
d) 7 million additional visitors expected per year (as per the project)
e) 127 hectares of brownfield sites re-developed
In 2004, there were 11 million visitors
A new coastal defence scheme was completed costing £80m along 3.2km of the seafront
In 2013 a £10 million investment was made into the promenade to regenerate it from the Victorian design to something more sustainable and visually pleasing.
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