UK Tourism Blackpool

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  • UK Tourism Blackpool
    • About
      • Blackpool is located on the Lancashire coast in the North-West of England.
      • Blackpool lies 40 miles North-West of Manchester and 30 miles North of Liverpool.
    • Why did Blackpool become a tourist destination?
      • In the 18th century Blackpool was a fishing village. In the 19th Century, Blackpool became a major tourist destination to serve the inhabitants of the Northern industrial towns.
      • Blackpool became popular with wealthy visitors as visits to the seaside became fashionable.
      • The development of the railway in the 19th century allowed factory workers from industrial towns to take day trips to the resort.
      • The introduction of paid holidays in the 19th century allowed factory workers to stay for a week and further increased tourism in the area.
      • Blackpool hosted 3 piers and many indoor entertainment complexes.
      • After the 2nd world war, Blackpool peaked 17 million visitors per year, the economy of Blackpool was dependent on tourism and relied on return visits.
    • The demise of tourism in Blackpool
      • As wealth continued to increase, huge competition with cheap overseas package holidays saw a decrease in tourism in Blackpool.
      • Blackpool's summer weather is unreliable and a disadvantage deterring visitors.
      • Post war, people had more disposable income, choice and free time to spend it.
      • Many visitors preferred to go abroad as hot weather was guaranteed and they wanted to experience a new and different culture.
      • Within the 70s and 80s, Blackpool lost 39 million visitor nights as tourists chose cheaper package holidays, resulting in a negative ripple effect.
    • Rejuvination
      • Strategies were developed by the local authorities to improve the resort's image and to halt the resort's decline.
      • As a larger resort, Blackpool did attract some private investments and local authority grants.
      • Attempts were made to extend the tourist season by providing conference facilities for winter and promoting the town as a venue for festivals.
      • Blackpool's attractions such as the Blackpool tower and the circus hall made it slightly unique and attracted tourism.
      • The town zoo was improved and a sea life centre was built to attract families.
      • The famous Blackpool Illuminations were upgraded to try and attract more tourists.
      • Small hotels were converted into self catering flats and indoor leisure activities were provided to offset the unpredictable weather.
      • Blackpool attempted to own the UK's first supercasino but lost out to Manchester.
      • Blackpool generally relies on daytrippers and stag/hen parties which is bad for the image of the town.
      • Accomadation and facilities were made cheaper to encourage more visitors.
      • Visitor numbers increased to 12 million in 2009 and schemes such as the £220m Talbot Gateway scheme aim to revitalise the town.
      • New land has been built to provide areas for shows and events.
        • Merlin entertainment now owns Blackpool pleasure beach.
  • Between 1900 and 1950 Blackpool's tourist industry boomed due to the increase in disposable income and number of paid holidays.
  • The infrastructure has been improved to rejuvinate the town.


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