UK Tourism Blackpool
- Created by: daisyking99
- Created on: 27-05-15 16:23
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- UK Tourism Blackpool
- About
- Blackpool is located on the Lancashire coast in the North-West of England.
- Blackpool lies 40 miles North-West of Manchester and 30 miles North of Liverpool.
- Why did Blackpool become a tourist destination?
- In the 18th century Blackpool was a fishing village. In the 19th Century, Blackpool became a major tourist destination to serve the inhabitants of the Northern industrial towns.
- Blackpool became popular with wealthy visitors as visits to the seaside became fashionable.
- The development of the railway in the 19th century allowed factory workers from industrial towns to take day trips to the resort.
- The introduction of paid holidays in the 19th century allowed factory workers to stay for a week and further increased tourism in the area.
- Blackpool hosted 3 piers and many indoor entertainment complexes.
- After the 2nd world war, Blackpool peaked 17 million visitors per year, the economy of Blackpool was dependent on tourism and relied on return visits.
- The demise of tourism in Blackpool
- As wealth continued to increase, huge competition with cheap overseas package holidays saw a decrease in tourism in Blackpool.
- Blackpool's summer weather is unreliable and a disadvantage deterring visitors.
- Post war, people had more disposable income, choice and free time to spend it.
- Many visitors preferred to go abroad as hot weather was guaranteed and they wanted to experience a new and different culture.
- Within the 70s and 80s, Blackpool lost 39 million visitor nights as tourists chose cheaper package holidays, resulting in a negative ripple effect.
- Rejuvination
- Strategies were developed by the local authorities to improve the resort's image and to halt the resort's decline.
- As a larger resort, Blackpool did attract some private investments and local authority grants.
- Attempts were made to extend the tourist season by providing conference facilities for winter and promoting the town as a venue for festivals.
- Blackpool's attractions such as the Blackpool tower and the circus hall made it slightly unique and attracted tourism.
- The town zoo was improved and a sea life centre was built to attract families.
- The famous Blackpool Illuminations were upgraded to try and attract more tourists.
- Small hotels were converted into self catering flats and indoor leisure activities were provided to offset the unpredictable weather.
- Blackpool attempted to own the UK's first supercasino but lost out to Manchester.
- Blackpool generally relies on daytrippers and stag/hen parties which is bad for the image of the town.
- Accomadation and facilities were made cheaper to encourage more visitors.
- Visitor numbers increased to 12 million in 2009 and schemes such as the £220m Talbot Gateway scheme aim to revitalise the town.
- New land has been built to provide areas for shows and events.
- Merlin entertainment now owns Blackpool pleasure beach.
- About
- Between 1900 and 1950 Blackpool's tourist industry boomed due to the increase in disposable income and number of paid holidays.
- The infrastructure has been improved to rejuvinate the town.
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