A: The behaviourist perspective assumes our behaviour is learned from and shaped by the envrironment
B: It would argue that helping others is a behaviour learned through reinforcement so that everytime we help others we feel good about ourselves and get praised by others. when we dont help, we feel guilty or fear dissaproval from others. Therefore, behaviourists would argue that helping behaviour is shaped by our experieces of rewards that follow everytime we help someone.
S: Piliavin et al. studied helping behaviour in a subway emergency situation and found that the 'cane victim' recieved spontaneous help 95% of the time possibly because they would have felt good doing so and in few instances when help wasnt recieved, ppts commented that they didn't feel strong enough in order to avoid feeling guilty or being disapproved of by others
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