Positivism involves collecting information about social facts, which are aspects of behaviour that can be counted and measured. As data is collected, trends and patterns can be identified in these statistics. It's quantitative data. It can be possible to detect correlations between two sets of infirmation.
Interpretivism is the approach which prefers to collect detailed accounts in words. It enables the researcher to find out people's feelings, attitudes and experiences. It's qualitative data. Instead of counting why students go university, they want to know why.
Realism cricises postivists as social research can't exact mimic the approach of natural sciences. It's clear that humans are reflexive; things have meaning for us and we respond to our emotions. However, it's also clear there's trends and patterns in social behaviour, these can be observed and measured. Realists argue that the best way to proceed is to recognise that both interpretivism and positivism are useful. They select the method which is most suitable to what's being studied.
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