Positivist - this argues that social phenomena are as real and objective as natural phenomena and that sociologists should study only what they can objectively see, measure and count. It further argues that sociologists should use methods that produce quantitative data, aim to avoid personal involvement and produce value-free evidence - not influenced by the personal views of the researcher.
Interpretevist - this argues that social phenomena are different from natural phenomena and that pepole are active, conscious beings who act with intention and purpose. Social researchers need methods that enable them to investigate these shared understandings, generating qualitative data.
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