When differences between men and women are exaggerated or created where they don't actually exist.
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Beta Bias
When real differences between men and women are minimised or over looked. By not appreciating real differences the genders can be over or under valued.
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Androcentric
When research is based on the male perspective, opinions and ideologies.
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Real Differences
These are real biological differences between men and women. The differences don't make one gender superior or inferior.
These can be overlooked in beta bias or distorted and exaggerated in alpha bias.
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Taylor (2000)
Re-evaluated the "fight or flight model" and discovered that this is only true of men and that the "tend or befriend" model is more accurate for women.
Tend - Looking after others, especially children
Befriend - seek help or reassurance from other people, especially other women.
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