First 442 words of the document:
Writing to Argue, Persuade and Advise
Writing to Argue
An argument concerns an issue on which people hold different views. Good arguing
doesn't mean ranting on about your own views; it means having an opinion and giving evidence to
It's good to begin with a bold opening statement making your point clearly right at the start.
Now continue the argument by making a good first point.
Then follow up with a second point, this adds substance to your argument. Use some facts to
back it up.
A winning argument counters opposing views respectfully, and with evidence. For every point
your opponent can make, have an answer.
It's always good to wrap up your argument with a killer final statement. This should leave your
audience in no doubt about what you're saying.
Writing to Persuade
Persuasion has a single-minded goal. It's based on a personal conviction that a particular way of
thinking is right. It's not necessarily about facts either. You may be talking nonsense, but if you're
persuasive enough, you can make people believe anything.
There are 7 powerful techniques you can use to be more persuasive:
1. Anecdotes- Give an example of something that really happened to you or someone else. It's like
telling a short story. Anecdotes will get the reader more interested in what you are saying.
2. Facts- Use facts. Facts make your argument more convincing.
3. Opinions- Give opinions. Opinions add weight to your argument.
4. Rhetorical questions- Use rhetorical questions. They make people stop and think.
5. Emotive language- Emotive language shows people you feel strongly about the points you're
making. It gets an emotional response from the reader.
6. Similes & Metaphors- Similes and metaphors will express your ideas more vividly.
7. Triplets- Three words one after another, all with the same sound makes people take notice.
The first letters of these techniques spell out `A FOREST'
Writing to Advise
Advising is about offering helpful, unbiased information in a friendly way.
But before you begin, you need to ask a few questions:
Who- Think about your reader- who are you writing for?
What- What about? What do they need to know?
To write good advice you need to follow a few simple rules.
Friendly tone- Use a friendly tone, formal or informal, that suits the audience. If appropriate, use
diagrams. Address the reader directly. Call them "you".
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Build confidence- Build the reader's confidence. Show them that you know what you're talking
Set out options- Set out the options. Advising is about highlighting the options a person has and
letting them making the final decision. Feel free to give your opinion on the options, but
remember- you're not trying to persuade them either way.
The examiner's ten golden rules
1. Clarify the question
Decide on your brief: the genre (or format), your audience and the purpose for writing.