Using the Internet for e-Business

Basic information about ebusiness and how it can help a business

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  • Created on: 09-05-08 16:13
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Using the Internet and eBusiness
What is an ebusiness?
Traditionally, businesses sold their products or services from premises like a
shop, office, or factory. Bricks and mortar still forms the basis of most
But the Internet and the World Wide Web have opened up new ways to do
Many businesses, however, have now become clicks and mortar.
Customers of businesses like W H Smith and British Airways now have the
option to buy goods and services either from a shop or, online from the business
Other businesses don't have any shops at all. Their products or services can
only be bought on the Internet. These are pure ebusinesses, like:
Amazon, the bookseller
Smile, the Internet bank
Second Sounds, which sells secondhand CDs
Amazon is an ebusiness that operates only through the Internet, offering a vast
range of books, CDs, DVDs and other products to its customers.
This is known as businesstoconsumer (B2C) commerce.
While Amazon stocks its most popular items in its warehouse, other products
are actually delivered to the customer direct from the manufacturer, even though
it's packaged as an Amazon delivery.
So Amazon, in turn, buys products from other businesses. It conducts these
transactions with these businesses electronically.
This is called businesstobusiness (B2B) commerce.
Ebusinesses never sell products or services from their own shops:
many ebusinesses offer Internet shopping as an addition to their selling
through shops or other premises.
Businesses do nothing but B2C commerce: ebusinesses are like any
other business. They won't just sell goods and services, they'll also buy
materials. Sometimes they'll do this electronically, B2B commerce.
businesses use computer technology to sell products or services:
ebusinesses are Internet businesses
Most ebusinesses offer products rather than services: many
ebusinesses offer services, for example flights, holidays, insurance or
financial services.

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Online Shopping
Save money
People buy on the Web because it can save them money. Products bought
online can be a lot cheaper than buying in high street shops.
Open 24/7
The Web is always open for business, so people can shop when it's most
convenient for them: whether it's 6pm or 2am.
More choice
Shopping on the Web gives customers a choice of businesses in other towns
and even other countries. The downside is that they need to know where to look.…read more

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Starting up
So suppose you wanted to start up an ebusiness, selling goods or services.
Before you leap in, it's essential to draw up a business plan setting out your
ideas and strategies.
Business plan: A business plan is a report setting out the objectives of the
business, how these objectives will be implemented and how much this will cost.…read more

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Launching the business on the Internet is known as 'enable'.
All the processes have to work. If they don't, the business will need to review and
change its systems.
Getting noticed and building a customer base
Creating a recognisable business logo is as important to an ebusiness as to
any traditional business.
The problem, as with any other business venture, is to link that logo with
particular products and services in the eyes of potential customers.…read more

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Register the website with these search tools
People expect the same kind of service from an ebusiness that they would
receive in a retail store.
They do not want to be told that products or services are not available.
Ebusiness customers need to be sure that the information they provide over the
Internet is secure. They like to know that any personal details they provide are
confidential.…read more

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Websites for Business
Common goals
Businesses need to advertise to attract customers and sell their products or
services. Often they will advertise on billboards or in magazines and
An increasingly popular way to reach customers is via a website. This is a
number of linked pages which can be accessed through the Internet.
Business websites can encompass several different goals.…read more

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Feel secure about giving details like their credit card number over the Internet
Selling services
Businesses offering services like sharepurchasing and accounting need to
provide clear information about the services they're offering.
The website must be designed so that it can:
Answer customers' queries
Handle online payments
Process orders
Customer support
Aftersales service is as important for online businesses as it is for High Street
A sophisticated website can deal with a variety of customers' problems or
queries.…read more


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