Market Research Methods for a Small Business

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  • Market Research Methods for a Small Business
    • Telephone Survey
      • To phone people who are involved with the business to answer questions over the phone.
        • The company then use the answers to change the product.
    • Questionnaire
      • Getting people who are/aren't involved with the business to answer questions.
        • It helps the business to know if they need to change the product.
    • Supplier Feedback
      • Asking the suppliers if they were the customers, if they would be happy with the product or what they would change.
    • Customer Feedback
      • Asking the customers if they're happy with the product.
        • If not, then how they would change it.
    • Focus Group
      • Where a number of customers are invited to attend a discussion led by market researchers.
        • Population answer, detailed questions
    • Internet
      • To find out about other companies, find out what they do to be successful.
        • Use this to change their business.

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