Market Research Methods for a Small Business
- Created by: imcness
- Created on: 30-03-16 13:14
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- Market Research Methods for a Small Business
- Telephone Survey
- To phone people who are involved with the business to answer questions over the phone.
- The company then use the answers to change the product.
- To phone people who are involved with the business to answer questions over the phone.
- Questionnaire
- Getting people who are/aren't involved with the business to answer questions.
- It helps the business to know if they need to change the product.
- Getting people who are/aren't involved with the business to answer questions.
- Supplier Feedback
- Asking the suppliers if they were the customers, if they would be happy with the product or what they would change.
- Customer Feedback
- Asking the customers if they're happy with the product.
- If not, then how they would change it.
- Asking the customers if they're happy with the product.
- Focus Group
- Where a number of customers are invited to attend a discussion led by market researchers.
- Population answer, detailed questions
- Where a number of customers are invited to attend a discussion led by market researchers.
- Internet
- To find out about other companies, find out what they do to be successful.
- Use this to change their business.
- To find out about other companies, find out what they do to be successful.
- Telephone Survey
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