business pg 50-52
- Created by: volahova
- Created on: 06-01-20 14:05
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- it is done by using published statistics, data and other information carried out in the past
- secondary/ desk research
- advantages: cheap to obtain, available immediately, reliable source will be well searched and accurate, wide range of sources
- disadvantage: data is unlikely to have been collected for the exact same purpose as the business requires, information may be out-of-date, the information will be available to other businesses in the market
- it is more suitable for smaller businesses because it is more cheaper
- eg. internet, newspapers or journals , government publications
- secondary/ desk research
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