business pg 50-52

  • Created by: volahova
  • Created on: 06-01-20 14:05
View mindmap
  • it is done by using published statistics, data and other information carried out in the past
    • secondary/ desk research
      • advantages: cheap to obtain, available immediately, reliable source will be well searched and accurate, wide range of sources
      • disadvantage: data is unlikely to have been collected for the exact same purpose as the business requires, information may be out-of-date, the information will be available to other businesses in the market
    • it is more suitable for smaller businesses because it is more cheaper
    • eg. internet, newspapers or journals , government publications


No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing mix resources »