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Sociology Essay G673

Outline and assess two ways in which media audiences select the messages they

In sociology, it is the indirect theories that acknowledge that the media have on audience
but look beyond the simple one-way effects of media. They look at the way audiences
receive media messages…

Page 2

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Sociology Essay G673

A Second way in which audiences select the messages they receive is explained in the he uses and
gratifications approach. This approach stresses the views that different people use the
media in different ways in order to obtain different sorts of pleasure or meet
different sorts of…


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