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Chelsea Russell…read more

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Defining the social approach.
· The study of how or behaviour is influenced by the
presence, attitudes and actions of other people.
· The effect of culture on our behaviour
· What happens when we join groups?
· Why we help others?
· Theories to explain observed behaviour.…read more

Slide 3

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· Specific testable predictions about what you expect to find after
analysing the data from your participants.
· E.g. you might expect that young people would be less likely to
think they would obey a man in uniform than older people
· This is known as an alternative hypothesis as it is an alternative
to the null hypothesis which states there is no effect except that
found by chance.
· In this example, the null hypothesis would state that age would
have no effect on willingness to obey a man in uniform.
· In research you test the null hypothesis. If rejected, it means
that your data indicates a real effect and you have found
support for your alternative hypothesis.…read more

Slide 4

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Types of question and types of
The key to getting useful results in a survey is asking the
right questions.
· An open question is one that can be answered in any way
the participant chooses. It yields qualitative data. This is
data that consists of words that describe the participants
· A closed question limits the responses that can be made.
It yields quantitative data ­ data that can be reduced to
numbers and quantities.…read more

Slide 5

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Strengths and weaknesses of
qualitative and quantitative data.
Strength Weakness
Qualitative Descriptive nature allows It is difficult to draw
for more depth of comparisons between
analysis leading to more two groups or to arrive at
meaningful conclusions a reliable conclusion
about the participants about a specific thing.
views. This could
increase validity.
Quantitative It is possible to analyse The reduction of
data in order to draw thoughts and feelings to
comparisons between numbers gives a very
groups and to draw superficial view of the
conclusions about the behaviour being
matter in question. researched, which may
lack validity in other
contexts.…read more

Slide 6

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Gathering data.
How you ask the questions is also important:
· You could interview your participants which involves
meeting them face to face (or possibly on the phone),
asking the questions and recording their answers.
· You could send them a questionnaire which is a written se
of questions asking them to write their answers and return
it to you.…read more

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