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AQA Psychology ­ unit 2
Social influence…read more

Slide 2

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Social influence
· Conformity ­ Yielding to real or imagined
group pressure.
· Obedience ­ Following orders given by
someone in authority.
· Independent behaviour ­ An individuals
behaviour that doesn't follow the majority.…read more

Slide 3

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· Minority influence ­ A small group of people can
change an individual or a larger group.
· Majority influence ­ A big group that encourages
smaller groups to change who they are.
· Compliance ­ Giving into pressure, it's superficial, you
conform but don't agree.
· Identification ­ People change the way they are to fit
in with the majority group, it's a deeper form of
· Internalisation ­ The views of a group are internalised
& become and individuals own way of viewing
something, it's the deepest level of conformity.…read more

Slide 4

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Research into compliance
· Asch (1951) wanted to see what would happen when
people were confronted with a majority that were plainly
wrong in judgment, to see if they would change their views
to conform with the majority.
· 123 males, a task of visual perception.
· Participants were asked to call out which line (A, B or C)
matched the standard line in length.
· Confederates ­ non participants who have been asked to
answer in a particular way by the experimenter.
· The overall conformity rate was 37%.
· 5% conformed in every critical trial.
· 25% remained completely independent.…read more

Slide 5

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Research into identification
· Zimbado's Stanford prison experiment, he wanted to find out
what happens when you put good people in an evil place. Can
they rise above the negativity, or be influenced by the power of
social situations.
· Can institutions control behaviour?
· 24 male volunteers took a psychology test to be allocated the
role of either inmate or guard, they were paid.
· No physical violence was allowed, but rebels had to be punished.
· Prisoners rapidly became depressed, passive & some showed
signs of stress related illness.
· Experiment was stopped after 6 days as showing the power of
the situation to influence conformity, it was called a `living hell'.…read more

Slide 6

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Research into internalisation
· Clark's 12 angry men experiment.
· 220 psychology students, 129 women & 91 men.
Participants were given a booklet about a film with
evidence for the defendants guilt:
· He brought & used a knife.
· He had been seen by 2 eyewitnesses.
· Clark varied whether participants were given
information for or against the defendant.
· He found that the minority only changed people's
minds when they could provide evidence.
· If not people didn't move from the majority position.…read more

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