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Approaches In Social psychology
Social psychology is interested in learning about different
social aspects such as friends, family and institutions
According to social psychologists our behaviour is
influenced by the actual, imagined or implied presence of
Milgram: demands of authority figure
Richer and Haslam: Importance of social identity in
influencing our behaviour
Piliavin, Rodin and Piliavin: social influences on decision
we make when helping others in emergency situation…read more

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Strengths and Weaknesses of the
social approach
Attempt to use real life situations when observing
behaviours- interested in researching human interaction
Uses field experiments with high ecological validity and
may avoid demand characteristics
High experimental realism e.g. richer and Haslam,
participants did believe it was real
Contributions made to understanding social behaviour
which can explain problems related to the real world
Studies measuring social behaviour are related to the time
they took place
Ethics-Milgram in criticised for not complying with the
strict ethical guidelines (the way participant may have
been harmed)
Genralisability of findings- samples sues are very
restricted…read more

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Reicher and Haslam

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RandH keywords and Background
Tyranny: tyranny is oppressive power shown my a higher
authority. Reicher and Haslam define tyranny as an
unequal social system involving the arbitrary or
oppressive use of power by one group or its agents over
Social identity theory (SIT): A persons sense of who they
are based on their group membership
Background: Stanford prison experiments. In part the
study was aiming to revisit some of the issues raised by a
study carried out nearly 30 years earlier by Philip
Zimbardo known as the Stanford Prison Experiment
Permeability: the expectation if movement between
Legitimacy: Decisions made based or real differences
Cognitive alternatives: being able to think about possible
alternatives…read more

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Reicher and Haslam: Aim
Create an insinuation with allot of hierarchical
institutions such as prison.
It was not a replication of the Stanford prison
experiment but away to revisit the points of the
Whether the concepts of social identity and social
categorisation provide a more satisfactory account
of group behaviour
Dominant group members will identify with their group
Subordinate group members will only identify with their
groups and challenge intergroup inequalities id
relationship between both groups were impermeable and
insecure…read more

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