Pages in this set

Page 1

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MEDIA
Medias influences on prosocial behaviour Social learning theory Parental
mediation
Medias influences on antisocial behaviour Social learning theory cognitive
priming desensitisation justification
Negative effects of computer and video games Gentile and stone Anderson et al
Charles Karpinski
Positive effects of computer and video games Helping behaviour (Greitemeyer
and Osswald)…

Page 2

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Media Influences on prosocial behaviour
Social learning theory Bandura's social learning theory = we learn by observation Explains how
prosocial behaviour can be learnt from the media E.g. if a child is observing a TV role model
partaking in prosocial behaviour they would be more likely to imitate. This especially…

Page 3

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haven't found their
moral guidelines
cant establish cause and effect as the individuals seek out
these TV
programmes to
feel less guilty =
and to justify BIDIRECTIONAL MODEL

their behaviour
only applies to
people who
Cumberbatch
claims no link


Media influences on antisocial behaviour
Social learning theory Children will observe…

Page 4

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= Children become used to the violence they view on TV Claims they
become less physiological arousal in response to watching aggression, the more they view it the
more they see it as normal = they become less sensitive about antisocial behaviour and display
it more themselves
Cumberbatch stated that…

Page 5

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referee holds a walkie
more aggressive

Page 6

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Positive effects of computers and games
Greitemeyer and Osswald 2010 Helping behaviour = Demonstrated that participants
who played the prosocial video

-
randomly allocated groups = some
people more game Lemmings = more prosocial behaviour than those who played antisocial
games such as Lamers or a neutral game such as…

Page 7

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Violent
Violent games help realise built up anger in games
a virtual form instead of real life

Page 8

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Negative effects of computer and video games
Video games - "Playing video games that are violent causes children to be
aggressive"
Gentile and Stone
One group of participants played a violent `first person shooter' game
All participants before and after had to fill out the state hostility scale
The participants…

Page 9

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attack
-
12% experienced anxiety linked to their use of social

-
networking site 32% said that rejecting friend requests made them feel

-
guilty 10% reported that they disliked receiving friend requests
One group of participants played a slower paced puzzle game

Page 10

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HOVLAND YALE MODEL



WHO says WHAT to
WHOM
Source Persuasive
message
Source factors =
· · · Credibility
Speed of speech
Fear Content Physical appearance
CREDIBILITY, people are more likely to be persuaded by a credible source PHYSICAL
APPEARANCE, physically attractive sources are more persuasive SPEED OF SPEECH, rapid
speakers…

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Pages in this set

Page 1

Preview of page 1
MEDIA
Medias influences on prosocial behaviour Social learning theory Parental
mediation
Medias influences on antisocial behaviour Social learning theory cognitive
priming desensitisation justification
Negative effects of computer and video games Gentile and stone Anderson et al
Charles Karpinski
Positive effects of computer and video games Helping behaviour (Greitemeyer
and Osswald)…

Page 2

Preview of page 2
Media Influences on prosocial behaviour
Social learning theory Bandura's social learning theory = we learn by observation Explains how
prosocial behaviour can be learnt from the media E.g. if a child is observing a TV role model
partaking in prosocial behaviour they would be more likely to imitate. This especially…

Page 3

Preview of page 3
haven't found their
moral guidelines
cant establish cause and effect as the individuals seek out
these TV
programmes to
feel less guilty =
and to justify BIDIRECTIONAL MODEL

their behaviour
only applies to
people who
Cumberbatch
claims no link


Media influences on antisocial behaviour
Social learning theory Children will observe…

Page 4

Preview of page 4
= Children become used to the violence they view on TV Claims they
become less physiological arousal in response to watching aggression, the more they view it the
more they see it as normal = they become less sensitive about antisocial behaviour and display
it more themselves
Cumberbatch stated that…

Page 5

Preview of page 5
referee holds a walkie
more aggressive

Page 6

Preview of page 6
Positive effects of computers and games
Greitemeyer and Osswald 2010 Helping behaviour = Demonstrated that participants
who played the prosocial video

-
randomly allocated groups = some
people more game Lemmings = more prosocial behaviour than those who played antisocial
games such as Lamers or a neutral game such as…

Page 7

Preview of page 7
Violent
Violent games help realise built up anger in games
a virtual form instead of real life

Page 8

Preview of page 8
Negative effects of computer and video games
Video games - "Playing video games that are violent causes children to be
aggressive"
Gentile and Stone
One group of participants played a violent `first person shooter' game
All participants before and after had to fill out the state hostility scale
The participants…

Page 9

Preview of page 9
attack
-
12% experienced anxiety linked to their use of social

-
networking site 32% said that rejecting friend requests made them feel

-
guilty 10% reported that they disliked receiving friend requests
One group of participants played a slower paced puzzle game

Page 10

Preview of page 10
HOVLAND YALE MODEL



WHO says WHAT to
WHOM
Source Persuasive
message
Source factors =
· · · Credibility
Speed of speech
Fear Content Physical appearance
CREDIBILITY, people are more likely to be persuaded by a credible source PHYSICAL
APPEARANCE, physically attractive sources are more persuasive SPEED OF SPEECH, rapid
speakers…

Comments

No comments have yet been made