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The impact of feminism
· The feminist movement encourages equal rights
for women in all areas of life.
· In the 1960s feminist's movement challenged the
traditional stereotype of women (e.g. housewife,
mother ect)
· Feminists argue that there is not equality
between the two sexes.
· However, there has been some success in
improving women's rights.
· Women's expectations and ambitions have also
changed alongside increased self-esteem.…read more

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Angela McRobbies (1994)
· She studied girl's magazines in the 1970s and
the 1990s.
· 1970s: the magazines emphasised the
importance of marriage and not being "left on the
· 1990s: the magazines showed independent
women in important career roles.
· Her findings showed that women's role had
changed which supports the feminist view.…read more

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· taken Major changes have place in families since 1970
· Increase in divorce rate
· Increase in cohabitation- decrease in the number of first marriages
· Increase in the number of lone-parents, families (mainly female
· Smaller families
· Girls educations are being affected by these changes in a number of
ways. E.g. women need to take on a breadwinner role if they are a
lone-parent which means it creates a whole new adult role model for
girls. Women need good qualifications to achieve this independency
therefore they become more determined to do well in education.
· This shows girls shouldn't be so dependant on their husbands to be
the provider because of the increase of divorce rate, they should be
able to cope to be also be part of being the provider.…read more

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Changes in employment
· A few important changes have led to the changes in gender
-The 1970 Equal Pay Act made it illegal to pay women less than men
therefore women began to earn more
-The 1975 Sex Discrimination Act made it illegal to not employ
someone on the basis of gender. This gave women more work
- The proportion of women in employment rose from 47% in 1959 to
70% in 2007
· The wage gap also fell from 30% in 1975 to 17%
· The percentage of women breaking the "glass ceiling" is also
increasing so more and more women are getting into the managerial
and top paid jobs. Therefore girls have better role model to aspire to.…read more

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Girl's Changing Perceptions and ambitions
· Sue Sharpe Study (1994)
-She compared the results of interviews she had conducted with girls in the
1970sand 1990s.
-Her findings showed a major shift in the way girls see themselves and their
1974 1990
Becky Francis
-The girls had low aspirations. -Girls ambitions had changed (2001)
-They saw educational success -Had a different priorities -asked girls about
their career ambitions
as unfeminine and believed that -Girls were now more likely to
if they were seen as ambitious -found that most had
see their future as an high aspirations and
and intelligent, then they would independent woman rather very few saw
be considered unattractive. than dependant on a husband themselves in the
-Their priorities: with children traditional female jobs
1) Love 5)Jobs
2) Marriage 6) Careers
3) Husband
4) Children…read more


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