Social psychology - conformity
- Created by: Maddie
- Created on: 17-02-13 13:41
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- Conformity
- Types of conformity
- Compliance
- Conforms publicly but privately disagrees
- Asch 1951
- 37% conformity
- Majority influence
- Asch 1951
- Conforms publicly but privately disagrees
- Identification
- Changes views publicly and privately, for a brief period of time
- Clark 1998 - 12 angry men
- Minority influence
- More defectors do not mean a higher influence
- Clark 1998 - 12 angry men
- Changes views publicly and privately, for a brief period of time
- Internalisation
- When the views of a group are internalised and held for long periods of time
- Zimbardo 2002
- When the views of a group are internalised and held for long periods of time
- Compliance
- Factors affecting conformity
- The size of the majority
- Asch
- A greater majority leads to a higher influence
- Asch
- The importance of time
- Asch was carried out again but the results were different
- So we cannot generalise findings
- Asch was carried out again but the results were different
- The size of the majority
- Why do people conform?
- Dual dependency model
- Normative social influence
- The need to be accepted
- Informational social influence
- The need to be right
- Normative social influence
- Social identity theory
- Referent informational influence
- the pressure to conform with the norms set by a group because we have defined ourself as a member of that group
- Meta - contrast principle
- the tendency for group members to see strong similarities between themselves and other members of their group and to see large differences with other social groups.
- Referent informational influence
- Dual dependency model
- Types of conformity
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