CASE STUDIES FOR BUSS4 RESEARCH THEME 2014 FOR AQA A2 BUSINESS STUDIES EXAMS

EXCELLENT CONCISE DOCUMENT WITH A FEW SIMPLE CASE SUDIES TO REMEMBER FOR THE AQA A2 BUSINESS STUDIES UNIT 4 EXAM TO HELP YOU GET BETTER MARKS.

EXCELLENT DOCUMENT THAT I PUT TOGETHER BEFORE I DID THE EXAM.

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  • Created by: Darren
  • Created on: 07-07-14 11:21

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CHINA CASE STUDIES

UNILEVER
Sales in emerging markets = over 50 % of total sales

HEATHROW
Chineese Investment Corporation spent $700m to buy a 10% stake in heathrow airport

TESCO
Not push own brands any more
Merge chain of 131 shops in china with China Resources Enterprise (CRE)
Tesco only…

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P&G
Brand multiplicity
3 of top 5 brands - most powerful foreign brands in china
Started at $50m sales in 1991, by 2009 $5bn in china
2010 P&G had 10 factories in china
2010 only 2% of employees were non-Chinese
$2 a day & hope schools

ZARA
owned by Inditex…

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