CASE STUDIES FOR BUSS4 RESEARCH THEME 2014 FOR AQA A2 BUSINESS STUDIES EXAMS

EXCELLENT CONCISE DOCUMENT WITH A FEW SIMPLE CASE SUDIES TO REMEMBER FOR THE AQA A2 BUSINESS STUDIES UNIT 4 EXAM TO HELP YOU GET BETTER MARKS.

EXCELLENT DOCUMENT THAT I PUT TOGETHER BEFORE I DID THE EXAM.

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  • Created on: 07-07-14 11:21
Preview of CASE STUDIES FOR BUSS4 RESEARCH THEME 2014 FOR AQA A2 BUSINESS STUDIES EXAMS

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CHINA CASE STUDIES
UNILEVER
Sales in emerging markets = over 50 % of total sales
HEATHROW
Chineese Investment Corporation spent $700m to buy a 10% stake in heathrow airport
TESCO
Not push own brands any more
Merge chain of 131 shops in china with China Resources Enterprise (CRE)
Tesco only owns 20% share
8th grocery retailer in china
Loss every yr (9) that operated on its own#
JLR
Owned by tata
In 2012 china overtook UK as JLR's biggest market
In 2012 sales in china grew by 71%
Joint venture with Chery Automobile to build in china ­ use Chinese parts, localisation ­ adapt to
consumer wants
KFC
Owned by yum! Brands
Localisation of product ­ adapt menu ­ varying by region
Own distribution system for reliable supply
Own not franchise stores ­ more control
Food safety training
SHELL
lubricants blending plant in china
More than 30 joint ventures
1 of largest multinationals in china
LTI
Went broke but bought out by Chinese firm Geely
MANCHESTER AIRPORT CIITY
Creating 16 000
£800 million joint venture
HUAWEI
World's largest manufacturer of telecommunications equipment
Chinese companies
Operates in over 140 countries
Over 3 billion ppl using huawei devices
Over 46% of its 140 000 employees in r&d

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P&G
Brand multiplicity
3 of top 5 brands - most powerful foreign brands in china
Started at $50m sales in 1991, by 2009 $5bn in china
2010 P&G had 10 factories in china
2010 only 2% of employees were non-Chinese
$2 a day & hope schools
ZARA
owned by Inditex
Over 400 stores in china
World's biggest clothing retailer
Vertical integration ­ now 21 huge automated clothing factories - quick response to tastes and trends
"listens not talks"…read more

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