First 178 words of the document:
"Attitudes involve what we think about, feel about and how we intend to behave
towards an attitude object."
What can we have an attitude about?
How are our attitudes formed?
Experience Through previous experiences
Others Through inherited attitudes
3 Parts of Attitude
Behavioural Behaviour towards an attitude
How can we change a negative attitude into a positive attitude?
We change a negative attitude by changing one of the three parts of attitude. This is
call Cognitive Dissonance Theory
Persuasive Communication Theory
The Persuader Someone significant eg. Qualified instructor
The Message Presented in a way that they do not want to change and has to be
acceptable to youngster
The Recipient Has to be open to change (Can't be NO NO NO)
The Situation If others are there as well and are also reinforcing or persuading. this