Attitudes

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Attitudes= A mode of behaviour that is thought to be a typical response from an individual

Attitude object= The people, subject or situation towards which an attitude is directed

Characteristics

-Unstable

-Enduring

-Can be controlled

-Emotional and behavioural

-Linked with personalitly

Origins

-Past experiances

-Socialisation

-Peer group

-Media

-Culture

Prejudice

Where there is a false perception/ evaluation, usually based in insufficient information

E.g. gender/ race/ age

Triadic Model

Cognitive Component- reflects beliefs and…

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