Attitudes

ATTITUDES

"...AN IDEA CHARGED WITH EMOTION (POSITIVE OR NEGATIVE) WHICH PRE-DISPOSES AN ACTION (BEHAVIOURS) TO A PARTICULAR SOCIAL SITUATION" - TRIANDIS 1971

An attitude is part of someones personality. Attitudes are applied to situations, objects or people.

Attitudes are a complex mix of feelings, beliefs and values. They cause people to behave towards something in a relativly stable, consistent way.

Attitude:

• Determines behaviour
• Learned
• Can be changed
• Linked to personality
• Linked to emotion

THE ATTITUDE OBJECT

This is the focus…