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Explain what is meant by the term conformity
Explain the difference types of conformity, including internalisation and compliance.
Demonstrate knowledge and understanding of explanations of why people conform, including
normative and informational social influence.
Demonstrate knowledge and understanding of research studies into conformity e.g. Sherif, Asch,
(majority influence studies)…

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Some said they did not want to upset the experimenter so gave the
favourable answer.
Most participants said they knew they were giving the wrong answer, but
could not bear to be in a minority of one.
o Conclusions: Strong group pressure to conform, different reasons for conforming:
Normative social…

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You could know about Zimbardo's research into conformity to roles.

The Stanford prison experiment (Zimbardo, 1973)
In 1960s America there were many concerns about the treatment of prisoners by prison guards. Many
complaints were made by prisoners of violent and brutal attacks by the guards that were meant to be…

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expected when simply acting a role and individual guards were sometimes even more sadistic to
prisoners when they were alone without an audience.
Ethical considerations. Zimbardo has been criticised for carrying out an unethical study as he
deliberately put participants into a situation that caused them physical and psychological harm.…

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Cross-cultural validity ­ different societies have different cultures. To some extent people
from different cultures see the world differently. Culture can affect results of experiments in
two main ways:
o First, people from different cultures may have a different interpretation of the
experiment. They may give different meanings to the…


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