Conformity Mindmap

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  • Conformity.
    • Defined as changing behaviour to be accepted and not rejected.
    • Asch's study.
      • Participants were asked to look a line on a board and determine the length of it.
      • All members of the experiment but one were confederates. They were all told to give a wrong answer and agree with all other confederates.
      • The non-confederate conformed so as not to be rejected, even when the people gave a wrong answer were seen to have poor eyesight.
      • Asch then introduced an ally for the participant which gave him more of a reason to not conform. He also asked the participant to write down his answers, making him not conform again.
      • Asch's study was unethical as the participant was deceived and did know that they were the only one not in on the experiment. Also, it does not have a high level of ecological validity as in everyday life, you would not measure a line to see if you would conform.
    • Explaining conformity.
      • Normative Social Influence.
        • Only wanted to be accepted in a group.
      • Informative Social Influence.
        • This is usually present in unfamiliar situations where the individual seeks advice and help,
    • Types of conformity.
      • Compliance.
        • This is where you just change in front of a group, but not internalise it.
        • Only changing your behaviour at face value, but not really believing it like internalised people would.
      • Internalisation
        • This is where you fully change everything about you to be what you need to be so you can be accepted.
        • You change it not only in public but away from the group too - it becomes your life.

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