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Social Exchange Theory
Profit and Loss
All social behaviour is series of exchanges
Individuals attempt to maximise rewards and minimise costs
In our society ­ exchange resources and expect a profit
Rewards from a relationship ­ cared for, companionship and sex
Costs from a relationship ­ effort, finances, time wasted…

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Profit and Loss
Notion used to explain why some women stay in abusive relationships
Rusbult and Martz ­ investments are high (e.g children and financial security) and alternatives low
(nowhere to live, no money) considered profit situation, therefore woman may stay in relationship

Comparison level
Simpson ­ asked participants to…

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