Unstructured Observation

?

Unstructured Observation

Advantages

  • provides rich/detailed data
  • unexpected behaviours are still included
  • Provides qualitative data

Disadvantages

  • can be difficult to miss behaviour without recording equipment
  • difficult to analyse
  • hard to replicate
  • observers have a tendency to record most eye catching or noticeable behaviour that might not be important or relevant.

Evaluation

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »