Secondary data

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Secondary data

Advantages

  • Easy to obtain
  • Cheap to obtain
  • Data from known organisations ( e.g. Government) so it's reliable

Disadvantages

  • Data source may not be reliable
  • Data might contain errors
  • Data might not be suitable to find answers to specific questions
  • Collection method is unknown ( sample size, surveys or questionnaires might be misleading).
  • Data might be out of date

Evaluation

Secondary data comes from published sources, such as newspapers, books or the Internet. You could do an experiment, carry out a survey or use a questionnaire to collect primary data.

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