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Strengths
- Biggest land area
- State owned Gazprom controls 30% of worlds reserves
- Huge military investment, nuclear capability and a history of being a military superpower
- European and military frontiers
- Permanant seat on UN security council
- Space programme and state owned companies
- 7% growth rate and positive net exports
- Goverment and President have high levels of popularity in Russia
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Weaknesses
- Economic sanctions from US after invasion of Crimea
- High levels of corruption (political and economic)
- Ageing population and high immigration levels
- Social issues of alcoholism and drug abuse (AIDS)
- Few multinational companies/ reliance on small businesses
- Poor environmental and human rights record
- Disparities of wealth and low brand recognition
- High tensions with the west, reliance of EU demand of gas
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Opportunities
- Unknown Arctic resources
- Member of the WTO and IMF
- Stable population and growth (compared to other BRICS)
- Pro Russian populations in EU (ex soviet states - Latvia)
- Nationalism is emerging and member of BRICS forum
- Gazprom diversifying (sponsoring UK football)
- World cup 2014/ Sochi winter olympics
- Popular with Trump?
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Threats
- Expansion of EU and NATO into eastern Europe (ex soviet states)
- Little spending on modern military (Cold war equipment)
- Ageing population
- Regional conflicts (Crimea)
- Inflation and trade sanctions
- Human rights backlash and Islamic terrorism
- Falling energy prices (Fracking in USA, China slowing down in growth, big gas fields discovered in south Caucasus)
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