research methods- surveys and questionnaires

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  • Created by: alex
  • Created on: 09-05-13 21:26

research methods- surveys and questionnaires

Advantages

  • same set of questions are given to everyone- there is no research effect- high in reliability
  • cheap and not time consuming- practical advantage
  • cause and effect- able to see why-
  • detachment and objectivity- dont need an interviewer
  • ethical issues- no interview bias or influence- ethical issues

Disadvantages

  • dont allow the researcher to get inside the participant's head- doesnt allow the full picture of the cause due to the structure- low in validity
  • researcher imposition- low in validity
  • inflexibility- cant collect additional data
  • response rate- can be low and unrelated- practical issue
  • lying, forgetting and 'right' answering- affect the results and affects the idea of the cause- affecting validity

Evaluation

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